I am thrilled to announce that I’m hosting another workshop through the Tech Incubator at Queens College called “Reimagining Digital Marketing.”
The idea of diving right in to digital marketing can be intimidating when you’re more preoccupied with day-to-day operations. The great news is it’s not as challenging as you think to incorporate a few practical ideas that will help your business increase visibility both online and in the real-world. Learn new ways to use social media, email newsletters and paid digital advertising to promote your business and your personal story as a small business owner.
Join me next week starting Wednesday, June 16th at 3pm.
We’ll be talking about:
What digital marketing is and what it isn’t.
How digital marketing has changed the way that we do business.
Targeting and Messaging
Content Marketing: It’s more than just memes
Organic and Paid Social Media
Understanding Analytics: How Do You Know If It’s Working?
Our communities are opening back up and if you’re stumped about how to promote your business, this workshop can help. Join me on Tuesday, June 8th at 10:30am EDT for “Let’s Get Back to Business: A 6-Part Series about starting up and operating in a post-pandemic market.” I’ll be presenting on Storytelling for Small Businesses.
Stories are the way we change minds and win hearts, and telling stories with more skill and intention is the best way to make a difference.
Storytelling is not a gift reserved for the chosen few, it’s a skill you can learn and practice.
What Will Be Covered:
How to demystify the craft of storytelling
Ways to introduce your products and service to those who need it
Understanding your business and your audience
Finding a way to market your products and services
If you’re still reeling from the disruption of early 2020 and trying to determine the best way to promote your business in 2021, you’re not alone. We’ve all found ways to adapt in our personal and professional lives due to COVID, civil unrest, and a downright traumatic election cycle. But figuring out the best time to put out the pre-COVID marketing plans that you’ve had in the can may be challenging while things are still uncertain.
Disruption shouldn’t necessarily mean that your well-researched and thoughtfully prepared initiatives should stay shelved indefinitely.
You should go out with what you’ve got, but perhaps after a few tweaks. Here are some helpful questions to determine if what made sense in February 2020 makes sense to go out with today:
Is it still timely? Will your announcement contain actionable information that people can use with the next 4-6 weeks?
Is it helpful? This goes for every announcement. Will your news make someone’s life easier?
Is it relevant? This may be the painful part. If your news is just a vanity announcement, you likely won’t get much attention. Use this opportunity to repackage the information for a smaller, more intimate distribution. Your news may not be of interest to the general public, but serviced strategically to major stakeholders like donors or investors could have a greater impact than you originally expected.
Are you prepared to go the distance? Just managing expectations here. It’s possible that your first effort may not generate much traction, but the most important thing is to keep going. Keep sharing news and creating consistency.
Letting people know that you’re still in the game and still creating change is the most important thing that you can do to increase interest in your brand or organization’s work.
If you’re still unsure of where to start, schedule a free consultation with me to learn more about how to stay consistent with your marketing efforts.