FREE Workshop: Let’s Get Back to Business

Let’s Get Back to Business

Our communities are opening back up and if you’re stumped about how to promote your business, this workshop can help. Join me on Tuesday, June 8th at 10:30am EDT for “Let’s Get Back to Business: A 6-Part Series about starting up and operating in a post-pandemic  market.” I’ll be presenting on Storytelling for Small Businesses.

Stories are the way we change minds and win hearts, and telling stories with more  skill and intention is the best way to make a difference.

Storytelling is not a gift reserved for the chosen few, it’s a skill you can learn and practice.  

What Will Be Covered: 

  • How to demystify the craft of storytelling 
  • Ways to introduce your products and service to those who need it 
  • Understanding your business and your audience 
  • Finding a way to market your products and services 

Register Using Eventbrite: https://bit.ly/3vKePd8 or by email: SBDC@lagcc.cuny.edu

Should you resurrect your pre-COVID marketing plans?

Pre-Covid Marketing Plans

If you’re still reeling from the disruption of early 2020 and trying to determine the best way to promote your business in 2021, you’re not alone. We’ve all found ways to adapt in our personal and professional lives due to COVID, civil unrest, and a downright traumatic election cycle. But figuring out the best time to put out the pre-COVID marketing plans that you’ve had in the can may be challenging while things are still uncertain.

Disruption shouldn’t necessarily mean that your well-researched and thoughtfully prepared initiatives should stay shelved indefinitely.

You should go out with what you’ve got, but perhaps after a few tweaks. Here are some helpful questions to determine if what made sense in February 2020 makes sense to go out with today:

  1. Is it still timely? Will your announcement contain actionable information that people can use with the next 4-6 weeks?
  2. Is it helpful? This goes for every announcement. Will your news make someone’s life easier?
  3. Is it relevant? This may be the painful part. If your news is just a vanity announcement, you likely won’t get much attention. Use this opportunity to repackage the information for a smaller, more intimate distribution. Your news may not be of interest to the general public, but serviced strategically to major stakeholders like donors or investors could have a greater impact than you originally expected.
  4. Are you prepared to go the distance? Just managing expectations here. It’s possible that your first effort may not generate much traction, but the most important thing is to keep going. Keep sharing news and creating consistency.

Letting people know that you’re still in the game and still creating change is the most important thing that you can do to increase interest in your brand or organization’s work.

If you’re still unsure of where to start, schedule a free consultation with me to learn more about how to stay consistent with your marketing efforts.

Nonprofit Marketing Webinar on January 21st

Nonprofit Connect marketing webinar

Have you added fresh, engaging copy to your fundraising and marketing materials as we begin the new year? Year-end pushes can leave nonprofit marketing teams exhausted and scrambling for ideas, along with the creative energy to implement them. 

I am thrilled to announce that I’ll be partnering with Nonprofit Connect’s E-Learning center to provide tips for nonprofit marketers to kick the year off on a high note! Discover ways to share what’s new, unique or different this year to re-engage donors, using a few copywriting techniques to sharpen your materials. 

This webinar will share tips on how to review your existing materials to make your newsletters, annual reports, and online marketing more compelling, and make your mission even more endearing to your donors. 

Register HERE today.

Looking for ideas to keep your donors engaged during the pandemic? Schedule a consultation with me to discuss your messaging and donor communication options.

Is the Press Release Dead? No, but your strategy might be.

Muck Rack's 2019 Survey on Media Relations Contact

If you’re about to make an announcement about your company’s latest news and think that well-written press release will guarantee the front page of the NY Times, you might want to sit and have a read. 

A recent survey conducted by media resource Muck Rack showed that journalists prefer to be contacted with news via short, personalized email pitches (preferably no more than three lines) over any other kind of contact. The survey, conducted among 700 media contacts reinforces that social media and good old-fashioned relationship-building are key to getting to the top of the pile. 

So what does that mean for your next announcement? 

Hold off on sending the press release and get to know your favorite editors and producers before you start telling them about your latest, greatest news.

When you think about it, this makes total sense since our friends in the media receive emails and phone calls constantly. The pressure is also always on to keep one eye plugged in to social media where a lot of news seems to break faster.  It’s also just a nice courtesy.

How do I get someone’s attention?

If your PR pro has been counseling you to look beyond the generic press release, this may be why. Listen to them. Adding a solid strategic communications plan, plus great relationships is the best way to generate media interest for your business.

Don’t have a publicist on your team? Call me

If you’re wondering what to do with that 1,000 word masterpiece that you just paid through the nose for? Think of it as dessert, and the pitch is the appetizer. Your interview is the meal.  You can always use the press release for additional background, and at the very least for search engine optimization on your Web site.

Here are some other highlights from the survey:

  • The most preferred method of pitching among journalists is 1:1 email. Least preferred is by phone. 
  • 65% of journalists like to be pitched between 9-11am.
  • Lack of personalization is once again the #1 reason why journalists reject otherwise relevant pitches (25%), followed by bad timing (23%)
  • 1/3 of journalists want to receive pitches under 3 sentences in length, with another 61% preferring under 3 paragraphs. Only 6% of journalists would like to receive pitches over 3 paragraphs. 
  • 83% of journalists cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook 40% (up from 22% last year).

Social media provides instant feedback

A curious thing to note about Twitter. One of the best parts of social media is it provides an opportunity to have conversations about your passion in real-time with people all over the world. For media companies, it gives them the information they need to know exactly how their reporting is being embraced, discussed and shared. 

It’s also a wonderful resource to add to your research toolbox when figuring out what kind of news your media contacts want to know about. 

So there you have it. Don’t pick up the phone, personalize your pitches, and I’ll see you on Twitter

You can also schedule a call to discuss whether or not you should send out that next announcement as a release…or a simple tweet.