Greaves Communication Strategies

Should you resurrect your pre-COVID marketing plans?

If you’re still reeling from the disruption of early 2020 and trying to determine the best way to promote your business in 2021, you’re not alone. We’ve all found ways to adapt in our personal and professional lives due to COVID, civil unrest, and a downright traumatic election cycle. But figuring out the best time to put out the pre-COVID marketing plans that you’ve had in the can may be challenging while things are still uncertain.

Disruption shouldn’t necessarily mean that your well-researched and thoughtfully prepared initiatives should stay shelved indefinitely.

You should go out with what you’ve got, but perhaps after a few tweaks. Here are some helpful questions to determine if what made sense in February 2020 makes sense to go out with today:

  1. Is it still timely? Will your announcement contain actionable information that people can use with the next 4-6 weeks?
  2. Is it helpful? This goes for every announcement. Will your news make someone’s life easier?
  3. Is it relevant? This may be the painful part. If your news is just a vanity announcement, you likely won’t get much attention. Use this opportunity to repackage the information for a smaller, more intimate distribution. Your news may not be of interest to the general public, but serviced strategically to major stakeholders like donors or investors could have a greater impact than you originally expected.
  4. Are you prepared to go the distance? Just managing expectations here. It’s possible that your first effort may not generate much traction, but the most important thing is to keep going. Keep sharing news and creating consistency.

Letting people know that you’re still in the game and still creating change is the most important thing that you can do to increase interest in your brand or organization’s work.If you’re still unsure of where to start, schedule a free consultation with me to learn more about how to stay consistent with your marketing efforts.