Greaves Communication Strategies
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If it feels like your outreach is reaching fewer people than it used to, you are not imagining things. Across businesses, nonprofits, and civic organizations, there is a quiet but persistent frustration: outreach is not reaching as far, new faces aren’t appearing in the crowd, and engagement feels harder to sustain. It is easy to […]
Connection Capital: How Value Moves Through Human Networks Read More »
It’s easy to mistake attention for momentum. We pursue visibility thinking it will naturally translate into increased revenue. In reality, visibility and resonance are two very different things. Visibility means people noticed you. Resonance means they understood you, trusted you, and felt compelled to act. The distinction matters. In communications work, leaders often celebrate visibility
Are you speaking to the humanity in your work? Right now, the people you’re trying to reach are carrying a lot: Global conflict. Economic pressure. Daily uncertainty. And yet most organizational communication stays focused on features, programs, funding, and announcements. The gap there is wider than most executives realize. Your audience is not a captive
When the World Is Noisy, Your Content Has to Speak to People Read More »
This weekend’s blizzard gave a powerful reminder that real trust-building happens before disruption hits. It’s okay if you don’t have perfect information. However, what needs to be perfect is your communication and ability to show people that you care. I speak for all New Yorkers when I that I am absolutely over all of these
What You SHOULD Communicate Before Disruption Hits Read More »
Silence doesn’t reduce risk. It merely gives up control over who gets to own the story and be on the better looking side. Earlier this week, revelers enjoyed Carnival Tuesday in Trinidad & Tobago, a celebration created by enslaved people as an act of resistance. This not so little celebration generated US$95 million for the
Narrative Control: You Can’t Rebrand Your Way Out of Your Identity Read More »
There is no feeling on this earth quite like witnessing a Girl Scout sell her first box of cookies. I became a troop leader within a month.
How Girl Scout Cookies (and Teaching Sales to Kids!) Helped Me Overcome Grief Read More »
One of the best questions that came up during my recent virtual workshop with the NASDAQ Entrepreneurial Center was how to incorporate automation tools into your personalized customer experience in such a way that it doesn’t feel impersonal. If your business relies heavily on creating a connection with clients via one-on-one interaction, the idea of
Adding Automation to Your Personalized Customer Experience Read More »
We all start the year with new goals, right? My 2022 goal was to stop DIYing and launch a new Greaveswrites.com Web site. It made no sense as a creative professional to be working with so many talented people, and not apply some of that polish to my own stuff. And then it happened: The
I had the wonderful pleasure and honor of speaking for NASDAQ Entrepreneurial Center about the best way to leverage automation tools to maximize productivity. Busy founders know that there are only a certain number of hours in the day to change the world with bold new ideas. What’s important is knowing that there are digital
How Automation Can Improve Your Marketing Results Read More »
If you’re about to make an announcement about your company’s latest news and think that well-written press release will guarantee the front page of the NY Times, you might want to sit and have a read. A recent survey conducted by media resource Muck Rack showed that journalists prefer to be contacted with news via short,
Is the Press Release Dead? No, but your strategy might be. Read More »