Greaves Communication Strategies

Automation for marketing

How Automation Can Improve Your Marketing Results

I had the wonderful pleasure and honor of speaking for NASDAQ Entrepreneurial Center about the best way to leverage automation tools to maximize productivity.

Busy founders know that there are only a certain number of hours in the day to change the world with bold new ideas. What’s important is knowing that there are digital marketing tools available to help keep you on track.

Automation is an excellent resource for founders who can do it all in their heads, yet still meet with frustration at the end of the day thinking of the things that they didn’t get a chance to accomplish. Unless you have an agency executing your communication strategy (and who has a budget for that?), the unmet goal is likely related to your marketing.

It’s very common for founders to juggle competing operational priorities that take attention away from fun marketing ideas and tactics that keep a business visible. It’s possible to record ideas, coordinate social postings, close a deal with potential clients and execute outstanding marketing strategies more efficiently with the use of tools designed to keep you on track.

While it’s all still a work in progress, the most important thing to remember is knowing:

  • your audience and the importance of having a plan, and
  • very specifically what your ideal customer journey should be.

For more information, book a free session with me today.