Picking A Winning Marketing Strategy

If your launch deadline is around the corner and you’re still working out the difference between marketing strategies and tactics, partnering with a consultant may save you a ton of time.

I’m not saying that the press release is dead — press releases will always be useful — but it takes a new approach to secure meaningful coverage. It takes figuring out the right combination of public relations, digital marketing, social media, and common sense to hit your marketing goals.

Whether you’re an early stage startup, established brand, or a nonprofit looking to increase donations, you’ll find some helpful resources and FREE tools on this site.

Startup marketing starts here

Startup Founders! 

Is your messaging where you want it?

Do investors like your idea but they’re still not saying yes?

Is your vision crystal clear to YOU but murky for others?

START HERE

Brand marketing

Established Brands

The truth is, companies who show that they care about people and environment make more money.  Every business is founded with a desire to change the world.

Join the movement. You’ll make more profit and a difference in the world around you. Let’s start today. 

Nonprofit marketing

NONPROFIT ORGANIZATIONS

Your organization’s greatest fundraising tool is its people.

If you’re working with a tight budget and not enough people, I’ve got FREE GIFTS! Get started with my foolproof storytelling tecchnique that shows how to use what you alredy have to exceed your fundraising goals.

FREE Nonprofit Resources

Finding Your Story

Life’s too short and we spend most of it finding our purpose. But what happens when you’re ready to share what’s most important to you and help others in the process? I want my clients to feel like their life’s work matters, makes a difference, makes people smile, and leaves a impact. Whether it’s via a press release, portrait session, Instagram story or figuring out the most effective message points, there’s always story in your work that’s worth telling. I can help you to find that story, feel it, and tell it well.

About Me

For more than 18 years, I’ve been helping individuals and organizations to find their unique voice and tell their best story.

Specializing in public relations strategy, media outreach, social media consulting, and editorial writing, I’m passionate about helping people to share not only their business goals, but also their purpose.

I most recently served for six years as Ronald McDonald House New York’s director of communications where I helped families, volunteers, and the organization’s leadership to raise awareness and support for children battling cancer. I started out working with clients such as AOL/MovieFone and 1-800-Flowers.com.

In addition to PR and marketing, I’m also travel/feature writer with a focus on the Caribbean and exotic cuisine. A native New Yorker, I’m a proud mom of a very active kindergartener, as well as a recipient of a Bachelor of Arts degree in Rhetoric & Communication from the University at Albany in New York, and I live in Queens.

Updates

Contact

Ready to get started? Let’s connect today. If you’re still unsure about the ways that new communication ideas can help your business, take a look at “How I work“ for a few ideas, and I’ll be happy to discuss with you.