Welcome and thanks for visiting. If you’re ready to be inspired, be strategic in your efforts and put the best, most purposeful spin on what you do, you’ve come to the right person. Let’s get started today.
Finding Your Story
Life’s too short and we spend most of it finding our purpose. But what happens when you’re ready to share what’s most important to you and help others in the process?
I want my clients to feel like their life’s work matters, makes a difference, makes people smile, and leaves a impact.
Whether it’s via a press release, portrait session, Instagram story or figuring out the most effective message points, there’s always story in your work that’s worth telling. I can help you to find that story, feel it, and tell it well.
About Me
For more than 18 years, I’ve been helping individuals and organizations to find their unique voice and tell their best story.
Specializing in public relations strategy, media outreach, social media consulting, and editorial writing, I’m passionate about helping people to share not only their business goals, but also their purpose.
I most recently served for six years as Ronald McDonald House New York’s director of communications where I helped families, volunteers, and the organization’s leadership to raise awareness and support for children battling cancer. I started out working with clients such as AOL/MovieFone and 1-800-Flowers.com.
In addition to PR and marketing, I’m also travel/feature writer with a focus on the Caribbean and exotic cuisine. A native New Yorker, I’m a proud mom of a very active kindergartener, as well as a recipient of a Bachelor of Arts degree in Rhetoric & Communication from the University at Albany in New York, and I live in Queens.
Updates
Is the Press Release Dead? No, but your strategy might be.
Survey: Journalists prefer to be contacted with news via short, personalized email pitches. Put away the press release and READ THIS.
The McGregor Momentum: ‘Great Minds Think Alike’ Coming Soon
Grammy-winning artist Daniel “Chino” McGregor is one of those prodigies whose blend of thoughtful lyrical fluidity and grace are unmistakable. Here are highlights from my interview with him for Caribbean National Weekly.
In the Weeds: Getting into the Florida Cannabis Industry
Florida-based entrepreneurs are wondering how to enter the “cannabiz” on the ground floor. Here are some tips to help you get started.
Contact
Ready to get started? Let’s connect today. If you’re still unsure about the ways that new communication ideas can help your business, take a look at “How I work“ for a few ideas, and I’ll be happy to discuss with you.