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Are you speaking to the humanity in your work? Right now, the people you’re trying to reach are carrying a lot: Global conflict. Economic pressure. Daily uncertainty. And yet most organizational communication stays focused on features, programs, funding, and announcements. The gap there is wider than most executives realize. Your audience is not a captive […]

I had the wonderful pleasure and honor of speaking for NASDAQ Entrepreneurial Center about the best way to leverage automation tools to maximize productivity. Busy founders know that there are only a certain number of hours in the day to change the world with bold new ideas. What’s important is knowing that there are digital

If you’re about to make an announcement about your company’s latest news and think that well-written press release will guarantee the front page of the NY Times, you might want to sit and have a read. A recent survey conducted by media resource Muck Rack showed that journalists prefer to be contacted with news via short,

It’s been my experience that the managers most opposed to remote work are usually the folks who are least comfortable working with computers.  While the excuses may vary, some employers even invoke phrases like “how can we be certain that you’re actually working?” For working parents and caregivers especially, the idea that one wouldn’t know

If you’re still reeling from the disruption of early 2020 and trying to determine the best way to promote your business in 2021, you’re not alone. We’ve all found ways to adapt in our personal and professional lives due to COVID, civil unrest, and a downright traumatic election cycle. But figuring out the best time