Greaves Communication Strategies

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Is the Press Release Dead? No, but your strategy might be.

If you’re about to make an announcement about your company’s latest news and think that well-written press release will guarantee the front page of the NY Times, you might want to sit and have a read. A recent survey conducted by media resource Muck Rack showed that journalists prefer to be contacted with news via short, …

Is the Press Release Dead? No, but your strategy might be. Read More »

Why Coronavirus Should Have Every Manager Talking About Remote Work

It’s been my experience that the managers most opposed to remote work are usually the folks who are least comfortable working with computers.  While the excuses may vary, some employers even invoke phrases like “how can we be certain that you’re actually working?” For working parents and caregivers especially, the idea that one wouldn’t know …

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