Greaves Communication Strategies

Messaging

Narrative Control: You Can't Rebrand Your Way Out of Your Identity

Narrative Control: You Can’t Rebrand Your Way Out of Your Identity

Silence doesn’t reduce risk. It merely gives up control over who gets to own the story and be on the better looking side. Earlier this week, revelers enjoyed Carnival Tuesday in Trinidad & Tobago, a celebration created by enslaved people as an act of resistance. This not so little celebration generated US$95 million for the

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