Greaves Communication Strategies
FREE DOWNLOAD: Tell a story from the place that knows it best
It’s easy to mistake attention for momentum. We pursue visibility thinking it will naturally translate into increased revenue. In reality, visibility and resonance are two very different things. Visibility means people noticed you. Resonance means they understood you, trusted you, and felt compelled to act. The distinction matters. In communications work, leaders often celebrate visibility […]
This weekend’s blizzard gave a powerful reminder that real trust-building happens before disruption hits. It’s okay if you don’t have perfect information. However, what needs to be perfect is your communication and ability to show people that you care. I speak for all New Yorkers when I that I am absolutely over all of these
What You SHOULD Communicate Before Disruption Hits Read More »
Silence doesn’t reduce risk. It merely gives up control over who gets to own the story and be on the better looking side. Earlier this week, revelers enjoyed Carnival Tuesday in Trinidad & Tobago, a celebration created by enslaved people as an act of resistance. This not so little celebration generated US$95 million for the
Narrative Control: You Can’t Rebrand Your Way Out of Your Identity Read More »