If you’re about to make an announcement about your company’s latest news and think that well-written press release will guarantee the front page of the NY Times, you might want to sit and have a read. A recent survey conducted by media resource Muck Rack showed that journalists prefer to be contacted with news via short, […]

It’s been my experience that the managers most opposed to remote work are usually the folks who are least comfortable working with computers.  While the excuses may vary, some employers even invoke phrases like “how can we be certain that you’re actually working?” For working parents and caregivers especially, the idea that one wouldn’t know

If you’re still reeling from the disruption of early 2020 and trying to determine the best way to promote your business in 2021, you’re not alone. We’ve all found ways to adapt in our personal and professional lives due to COVID, civil unrest, and a downright traumatic election cycle. But figuring out the best time